Tuesday, July 24, 2012

Google Panda Update 3.9 Starts Rolling Out Tonight

Google rolled out its panda algorithm refresh 3.9 tonight. Google posted this news a few minute ago on google twitter. It affect 1% search results. Before this google released google panda update 3.8 on June 25.

Related Link
http://searchenginetweaks.blogspot.in/2012/06/good-panda-38-update-is-live-now.html http://searchengineland.com/official-google-panda-update-version-3-7-on-june-8th-124281 http://searchengineland.com/panda-update-3-6-on-april-27th-120227

Tuesday, July 17, 2012

Difference Between Unnatural links and Penguin Update

Here is the video posted by Barry Schwartz. He tells about the difference between the unnatural links and Penguin update. He also cover some other topics like.

1. Google Ignores Links From Updowner.com
2. Google Panda 3.8
3. Disavow links tool launches by Bing for win Seo hearts
4. Google release video for help Seo's
5. Why Google video stop at 301 views
6. Affiliate links should be no follow

Monday, July 9, 2012

Changes In Title Tags By Google

There are several threads regarding the Title tags on Google webmasters help. Some webmasters have issue google is displaying different title then their actual title tag. Some webmaster said that Google is displaying different title for different queries for same page.

On that Googler Gary Illyes said Google is able to pick better title for search query than your title tags.

Often a single title might not be the best one to show for all queries for a page, so our algorithms may generate alternative titles to make it easier for our users to recognize relevant pages. If you recently changed the content of your page and its title, it may take some time for our algorithms to notice it. While we can't guarantee that your new title will be used, if it's descriptive, informative, there's a fair chance it will be.

Thursday, July 5, 2012

Matt Cutts- Links Are Not Dead Yet.

After Panda and Penguin updates some SEO's insiders start thinking that link are dead. But its not true I know now social signals have good value in google ranking algorithm but its not means that link are in Google ranking.

Matt Cutts explain that on 5 June SMX conference with Danny Sullivan.

Here is Video-

Monday, July 2, 2012

Fake Phone Calls From Google

Seo's and Webmasters already asked Google for phone support for webmasters issues. But I think Google have no plan resolve this any time soon. I saw a thread about Google calling sites owners for 650 area code. The webmaster said they receive a call from some one who said they were from Google they said your site have flaws that can led it to de-indexed. We also face this kind of issue with Google fake email in 2007.

Fake Phone Calls
Webmaster Thread-

My boss received a phone call at the office today from the phone number 650-235-0000 warning us about a design flaw in our website that could cause us to be blacklisted from Google search in the near future. If this is in fact true, we will act immediately, and it could be an authentic flaw in our website design. However, we are in a highly competitive business, and we are concerned that the call may not have been authentic as the phone number goes to a busy signal when we try to call back, no contact information was provided, and we are receiving no warnings via email or Google Webmaster Central that there are any problems with our website.

John Mueller (Webmaster Trends Analyst in Switzerland ) said-

Google never call webmasters for web related issues. Google communicate webmaster only via email. To the best of my knowledge, no team at Google calls site owners with regards to web-search issues on their websites. From the web-search & search quality teams, we will sometimes contact websites with regards to technical, quality, or malware issues, but this is always via email, with a copy sent to your Webmaster Tools account for verification purposes.

Friday, June 29, 2012

Google Released Video's to learn Essential SEO

On 26 June Google released some videos to learn essential SEO Techniques. In these video's googler explain about seo techniques, malicious parties, site maps, crawling errors, webmaster tools and many more. One of these videos Maile Ohye Developer Programs Tech Lead at google explain how do SEO for under 50 pages sites and how they rank well on company name & related keywords and some tips for attracting visitors. 

Google also published these video's on Google Webmaster Academy .

Here are the video's-

How malicious parties can spam your site-

Use Of Google Site Maps-

How use Social Networks to attract audience-

Errors find by Google when crawling your site-

Understand how searchers find your site-

Learn how works Google Webmaster Tools Message Center-

Learn How to create content for your site-

Finding your site on Google-

Web spam Content Violations-

Monday, June 25, 2012

Google Panda 3.8 Update is Live Now

There was rumors about an update last week. There are several webmasters talking about the update on different forums. Some of them talking about the changes in Google ranking and traffic.

 One webmaster says-      
                                     I saw this drop yesterday too. After a robust start to a Thursday, our traffic dropped off and hasn't returned now today. In fact, I'm seeing significantly worse traffic than usual today.

There was the confirmation after Google tweet-

Monday, June 11, 2012

Roumers About Google Panda 3.7

The main goal of panda update is demote frivolous content. There was a data refresh late friday that affect 1% quires of world wide. There was a lot of rumors about that data refresh. But google has confirmed that there was an update. That affect less than 1% quires in us and 1% quires world wide.

Google Tweet-

Yesterday I have seen some website getting 2 to 5 results per page in SERP's . I saw a site whose getting 8 times results on no deposit bingo bonus keyword. It is must be a bug or for trustworthy sites.

Last Panda Updates-
  1. Panda 1.0 24th February 2011
  2. Panda 2.0 11th April 2011
  3. Panda 2.1 9th May 2011
  4. Panda 2.2 18th June 2011
  5. Panda 2.3 22th July 2011
  6. Panda 2.4 August 2011
  7. Panda 2.5 28th September 2011
  8. Panda 2.5.1 9th October 2011
  9. Panda 2.5.2 13th October 2011
  10. Panda 2.2.3 19th October 2011
  11. Panda 3.1 18th November 2011
  12. Panda 3.2 15th January 2012
  13. Panda 3.3 26th February 2012
  14. Panda 3.4 23rd March 2012
  15. Panda 3.5 19th April 2012
  16. Panda 3.6 27th April 2012
For More Information- Search Engine Roundtable

Thursday, June 7, 2012

What is Internet Marketing?

Internet Marketing (online marketing) is a process of promotion of products or services over the internet. online marketing is a very broad field. We can divide it into five parts.

1. Search Engine Optimization (SEO)
   a. Social Media Optimization (SMO)
   b. Email Marketing
   c. Referral Marketing
   d. Content marketing

2. Search Engine Marketing (SEM)
    a. Pay per click
    b. Cost per impression
    c. Search analytic
    d. Web analytic

3. Display Advertising
   a. Contextual advertising
   b. Behavioral targeting

4. Affiliate Marketing
   a. Cost per action
   b. Revenue sharing

5. Mobile Advertising

Tuesday, May 29, 2012

How Search Engine Works

Search Engine Working Process

1. Web Crawling
2. Caching
3. Indexing
4. Searching

1. Web Crawling- Search Engine works by storing information about web pages. Crawlers are used to create a copy of visited web pages for search engines to provide fast searches. We can use robots.txt to prevent  crawlers to crawl web pages. Different search engines use different processes of crawling.

Search Engine        Crawlers
Google                  Google-bot
Yahoo                    yahoo! Slurp
Msn                       MSN bots
Altavista                Alta Vista bot
Ask                      Teoma bots

2. Caching-  Web cache is like a mediator between web server(main server) and client server and watches requests come by and saving the copies of responses such as images, html pages. Then If there is any request for same URL,  they can response that instead of asking main server again.

Types of Cache:-

1. Browser Cache 2. Proxy Cache 3. Gateway Cache

3. Indexing- Web Indexing is a process in which search engine store data to retrieve fast and accurate information. For example an index of 1000 documents can take milliseconds, but a sequential  scan take hours.

Three Distinct Parts Of Web Indexing-

1. Web crawler finds and fetches web documents.
2.Indexer sorts every word on every document and stores resulting index of words in huge database.
3.The query processor, which compares your search query to the index and recommends the documents that considers most relevant.

4. Searching- Web search is a query that user put into search engine to take most relevant information.

Thursday, May 24, 2012

About Web Search Engine

Web Search Engine(Search Engine) is a set of programs that  searches for information on the World Wide Web. Search engine works by storing information about web pages. They store information with the help of web crawlers(also called spider). Search results are presented as a list of results referred to as SERPs(search engine result page).

Search Engines Market Share May 2012-

Search Engine Market Share in 2011 Market Share in 2012
Google 82.80% 87.6%
Yahoo! 6.42% 4.89%
Bing 3.91% 4.2%